13 Sept. to 24 Oct. 2018 (Launch Party 18 Oct.)
Jacinto Caetano is a London based graphic designer and visual artist with a passion for photography and architecture and a solid and successful career in concept development and art direction in
the world of advertising. His work became instantly recognisable since the re-branding of the London Cycle Hire scheme ‘Santander Cycles’ otherwise known as ‘Boris Bikes’, where he created
innovative designs of London’s most representative landmarks now featured on all 13,600 bikes. This project was about identifying graphically these buildings and make them look as striking as
possible. Caetano developed his own technique to make 2D drawings look like 3D objects coming to life. This was the foundation for ‘Twisted Lines’.
Caetano’s true love for architecture is reflected in this exhibition through unique depictions of London and other international iconic landmarks. Twisted Lines is,
so, the result of his restless life and his passion for the cities and their buildings all around the World.
Caetano's inclination towards design and visual arts started when he was a kid, obsessed with changing everything around him; he says
"from moving round furniture in my bedroom to renewing the covers of textbooks. Basically, if it existed, I had to change it".
In 2002, Caetano started studying graphic design in his natal city of Seville. By 2004 he had become Art Director in a new communication agency in Seville. After taking some time to travel around
the world and living in Saudi Arabia, Caetano returns to graphic design in 2009 and enrols in a top design school in Barcelona. In 2013, he moves to London and joins the prestigious advertising
agency WCRS, and his professional prestige climbs to new levels, especially after his designs and concept feature the Santander bikes campaign. Highly recognisable all over London, the red 'Boris
bikes' show very sleek silhouettes of the main landmarks in the capital. Other big successes so far have been the #NOFILTER and #LoveHappensHere campaigns for London Pride; wonderful messages
with a freedom-filled ethos delivered by well-known advocates like Ian McKellen and Graham Norton and shared thousands of times in social media.
In 2015 Caetano co-founded Chrom-Art, an Arts incubator working on increasing the visibility of promising emerging artists, connecting them with art lovers, and encouraging our communities to
engage actively with creativity.