"The Illusiveness of Normality" - Liron Kroll Interview

By Chrom-Art Director Beata Kozlowska. Portrait by Emma Zarifi

Liron Kroll is a London based multidisciplinary visual artist and graduate of the Royal College of Art. 

The themes of her work are based around the illusiveness of normality.

She is interested in the inherent contradiction of the need to belong to a social structure, while being simultaneously repulsed by it. She creates uncanny photomontages of invented realities that feed off the tension and dissonance created by staging mundane moments in life.

In her creation process, Kroll dismantles and creates visual worlds. Re-assembling and building new realisms- her images are a photographic jig-saw, taken in different times and places; thus disconnecting the “photographic Image” from any standard anchors in time and space.

In the past few years Liron has exhibited work globally in Galleries such as Eyebeam Gallery N.Y, ‘The Other Art Fair’ London and ‘Fresh Paint Art Fair’ in Tel Aviv, where she was their number one best seller in the photography and video art categories.

She was commissioned by EPFL+ECAL lab in Switzerland to create an installation that uses Augmented Reality technology,

Her Video Art piece ‘High Expectations’ was shown in festivals and exhibitions around the world and was shortlisted for the 2014 Royal Academy Summer Exhibition and sold to a number of art collectors.

How your practice is evolved from the cinematic still montages to the time based images. How does it influence your way of working?

I have been working in both mediums of moving Image and stills for a long time prior to creating this body of work.

When I first started my photomontage work I referred to them with in myself as a Film Sills.  I always knew that I would like to take this process of working into moving Image work and that it would be the next natural step.

How do you choose the themes of your works? 

My inspiration comes mainly from my personal life and the life of my family and friends.

One theme that is threaded in all my work is my fascination in photography as a medium.

I’m also influenced by the culture I consume – Music, Books, Films and more.

You are a multidisciplinary visual artist also extensively working in video art. What are your favourite media to express yourself?

If I would have to pick a favourite than I would say still imagery,

I take a lot of satisfaction in creating a strong still image that leaves the viewer wondering about the story behind it. I like to give the viewer the possibility to create his or her own meaning and interpretation of the image.

Is there a message in your art? 

How do you relate it to your personal experience?

I create from a very emotional space and sometimes don’t really think about my reasons of creating a certain piece till it’s finished. But facing this question now, I would say that my message is first of all that things are not as they seem and an attempt to draw attention to the small prisons that people are put in. My work expresses a certain disappointment in a life that started with a lot of promise.

Could you please tell us about the creative process since initial thoughts to completion? How long does it take to complete the piece?

My creative process varies but usually I’ll have an idea of an image I want to create I sketch it and then set out to shoot all the parts needed for this piece. I shoot my characters in a studio on an isolated background. I also photograph all the other elements needed to create the environment.

Once I’ve collected all the building blocks I start working on the piece.

There isn’t a fixed time that takes me to complete an image; it could take a few days but sometime even up to a month. This process of layering and assembly in some ways is similar to painting.

What would be your dream collaboration?

There are a few people, models and actors that I follow on Instagram or other mediums, which I’m inspired by and would love to shoot and to have them featured in my work.

What other artists do you admire?

There are many artist and writers that I admire I can mention a few Joachim Brohm, Edward Hopper, Cindy Sherman, Nan Goldin, Susan Sontag, Richard Yates and many more

How would you describe the current art scene in London and UK?

London is an amazing place to be an artist. It feels like there are always interesting opportunities and people that are up for collaboration. And of course there is endless inspiration.

Could you tell us a little bit more about your current project ? 

Any other ventures on the horizon?

Currently I’m starting a new project that focuses on the documentation of childhood. I’m set to have the first photo shoot soon and am recruiting at the moment. I’m also involved in some commercial projects.

To find out more about Kroll's work, please visit www.lironkroll.com

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